The significance of Search Engine Optimization in the present world

E-commerce stores have witnessed a boom in recent years. Almost every business is considering internet for promoting its business. The Internet is one such medium that can connect businesses with the rest of the world. The rise of e-commerce websites makes search engine optimization more and more significant. There is a cut-throat competition between every business from every sector. SEO is the solution for all problems to rank your business. Make sure that you are with the best and get a proper consultation done before you hire anyone for an SEO service.

SEO Makes it Possible

When it comes to marketing your products or service on the internet there is no alternative to search engine optimization. The algorithms of SEO keep changing and it is important that you get the service on a regular basis. SEO can help you keep a track of your competitor’s growth and stay ahead of him. If there is someone with whom you are competing then make sure you keep a track of the tactics they use.

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Approach your target market

If you aim to promote your products and services in a specific region then take help of Local SEO. It is important to understand all the aspects of search engine optimization. Your SEO guide can help you understand your target market and grow your presence. It can be really difficult to break the barriers if there is someone who prevails in that market. A professional who has expertise and experience in local SEO can be your perfect guide.

Building a Brand Name

SEO service not only helps you increase revenue but it also helps in building a brand name. On-Page SEO helps in improving the design of the website and makes it user-friendly. The UI is important to get your website ranked on Google. Take the help of a local service provider who is easily accessible. For Example, if you are in search of “window replacement Elkhart, IN” service then you will reach out to Elkhart Windows in your region.

How Search Engine Optimization has Evolved with Time

Perhaps, no other marketing channel went through such radical transformation that the search engine optimization or SEO has witnessed in the recent past. While SEO was restricted to various questionable techniques like spamming, cramming with keywords, and manipulating the backend code during the initial years; Google eliminated those shady tactics pretty fast. Most of Google’s foundation was standardized during the mid-2000s, but its algorithm keeps evolving, and so did the rules of this game.

The gradual rise of online content: Google’s Panda update released in 2011 finally hit the last nail in the coffin and announced the death knell for keyword stuffing and spammy content. After Panda, the top web rankers were those with most relevant and quality content and made way for the inclusion of content marketing among the SEOs.

The death of link oriented schemes: Google maintains its very own definition of link schemes, and by the end of the 2000s, it removed almost all spam driven and black hat link building strategies. After it released the Penguin update in 2012, the business of building links matured into what it is these days.

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The transformation of the local: In sharp contrast to the SEO of 2006, today’s local SEO is entirely a different ball game. The many subtle modifications and layout improvisations (local carousel and modern three pack layout) gave way to the Pigeon update in 2014. After this, Google tweaked its search algorithm appropriately, to improve the visibility of well-optimized websites in local searches. Mobile computing devices like tablets and smart-phones can be held responsible for the ever-increasing number of location-specific queries.

The rise of Knowledge Graph: The Knowledge Graph, coded by the engineers at Google, first made its public appearance in 2012, tries to provide the users with direct and concise answers for their questions; often in the format of a cleanly structured box.

 

 

 

 

Why Search Engine Optimization is Important for Small Businesses

Search engine optimization or SEO help SOHO (small office and home office) and other small business entrepreneurs create fast, comprehensive, and visitor-friendly websites that come in top five or top ten results provided by the search engines. This higher web ranking essentially means an increase in the number of prospective inbound customers and potential growth of revenues.

There are numerous vital advantages of SEO, and the top four are discussed below.

Customer-Friendly websites: Present day SEO is not just limited to the optimization of the search engines, but also includes the task of enhancing user experience. Well-organized, tidy and clutter-free websites make a visitor explore for more extended periods; which translates to a steep reduction in bounce rates as well as a drastic increase of page views. Highly appropriate and relevant blogs and sales pages necessarily aid in a substantial rise in customer satisfaction. On-page SEO plays an instrumental role in customer retention as well as in expanding online market outreach.

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Attracts more visitors: Past statistics successfully proved that sites that are optimized for SEO grow twice as fast as businesses without it. Perhaps, SEO is the most affordable and reliable marketing strategy in present times, which drives targeted traffic to sites and blogs.

Enhanced conversion rates: Sites and blogs that are optimized for SEO load pretty quick, are easy to navigate and read, and are compatible with virtually all kinds of electronic devices including tablets and smart-phones. All these translate to a natural increase in loyal subscribers, clientele, and returning users.

Creating brand equity: The websites that got listed on the first page of Yahoo, Bing, or Google are most likely trusted by prospective customers. All those small business enterprises who dream to grow locally or nationally must invest in SEO for successfully building their brand.

Basics of Search Engine Optimization

Search engine optimization or SEO is a collective term which refers to all the techniques that can be used to increase the online (listings on SERPs or search engine result pages) visibility of any website and the contents it offers. The term visibility denotes the ranking (how high or low) of any site for specific search keywords in organic (naturally appearing and not under the sponsored categories) results. It may be noted that SEO can be on-page (tweaking done at the back end) and off-page (social media marketing or link building).

  • Conductor predicted in 2014 that 64% of total online traffic is generated from organic search; in sharp contrast to 2% contributed by social, 6% from sponsored or paid search, 12% from direct and the remaining 15% to 16% from various other referral links.
  • A whopping 90% of online organic searches performed globally in 2015 can be successfully traced back to Google.

From the statistics mentioned above, it is evident that one requires a firm foothold on Google’s SERPs. It is incredibly vital to design comprehensive website architecture and to create user-friendly navigation so that the search engines can easily and quickly index that site.

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There are quite a few aspects that the search engines typically ask for, the most significant ones being relevancy and the quality of the content.

Relevancy: When someone performs a query, all the search engines are programmed to churn out the most appropriate links. The geographical location of the searcher, search history of that person, time of day or year, etc. will influence the search results.

Content quality: Latest studies done by Searchmetrics on factors that influence web rankings suggests that Google is migrating to a longer-form for web content, which comprehends the psyche of an incoming visitor and views the larger picture, instead of utilizing meta-words associated with most performed search queries for content creation.

 

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